Apple Watch: How to Pivot

Apple Store

But here’s the thing: The watch isn’t actually a fashion accessory for the tech-happy. It’s a tech accessory pretending to be a fashion accessory. I just couldn’t fall for it.
By  from NYtimes.com

I went to the Apple store in Manhattan and tried out the Apple Watch. There is something confusing about it. It didn’t feel fashionable. It didn’t feel techy either. There were no functions that I was in need. I didn’t know how it can make my life easier and how it would advance my life beyond iPhone.

Here is how I would pivot from here on. Stop looking at it as a fashion item. Go back to the basic and ask how it can make daily life easier with no intrusive alarms. The answer is easy. Stop calling it Apple Watch! Call it Siri on Wrist and then give her a 18k gold case. Now it’s sexy! The catch is Siri needs much improvement, but once it perfects the contextual assistance, it will open up a new world.

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Apple Watch: How to Pivot

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